SEM (Search Engine Marketing)
Information about SEM (search engine marketing) 1. What is SEM (Search Engine Marketing)? SEM is a form of internet marketing that involves promoting websites by increasing their visibility on search engine results pages (SERPs) through paid advertising. SEM is typically associated with PPC (Pay-Per-Click) advertising, though it can also include other paid strategies like CPC (Cost-Per-Click) or CPM (Cost-Per-Thousand Impressions) . 2. How Does SEM Work? Paid Search Ads : When you search for something on Google (or another search engine), you’ll often see paid ads at the top of the results page. These are usually denoted with a small "Ad" label. Bidding System : SEM platforms like Google Ads use a bidding system . Advertisers bid on specific keywords or phrases they want their ads to appear for. The higher the bid, the more likely the ad will be displayed. Ad Rank : The placement of your ad isn’t just based on the amount you bid; Ad Rank is a combination of you...